The Wild Woman Weight Loss monthly membership is the only weight loss program designed to teach you how to lose a half a pound a day of fat, bloat, and toxins, AND break free from cravings so you can stop overeating, stress eating, and diet sabotaging behavior to keep the weight off for good.
Bad habits, binging, self-sabotage, overeating, stress eating, emotional eating... What do they all have in common?
They're all being driven by cravings.
You struggle to stick to healthy eating because your best intentions are being hijacked by your craving brain.
Your craving brain is the reason you feel like you have a devil on one shoulder and an angel on the other when it comes to food.
Your rational brain wants you to eat healthy and to look good in your swimsuit by summer.
Your craving brain doesn't care about anything beyond this moment in time.
Cravings originate in your more primitive unconscious part of your brain and the craving brain has the power to literally hijack your rational thinking brain.
When it comes to behavior, our rational brain has 10% voting power and our unconscious craving brain has 90%. For weight loss success, we have to get our craving brain's automatic programming aligned with our rational brain's desires. That's my area of expertise and exactly what this membership is designed to do.
Sure, you've mustered the willpower to overcome your cravings and lose some weight a few times in the past (usually motivated by an event on the near horizon). But the weight has always piled back on, because the moment willpower wanes, your automated craving brain takes back over.
Your craving brain always wins and its programming hasn't been aligned with your rational brain's desire for health... until now!
Hello friend. I’m Michelle Rankin, the cravings expert.
I'm a wife, an adoptive mama, a mad lover of coffee, a terrible housekeeper, an avid traveler, a cancer survivor, and a huge fan of putting my hands in the dirt and my toes in the sand.
Over the last decade, I’ve been decoding women's genetic, physiological, psychological, and hormonal craving patterns.
I've helped hundreds of women get off of the rollercoaster of diet insanity for good by resolving their cravings at the source - inside their craving brain.
I tried hundreds of diets, before and after my cancer diagnosis, in an attempt to restore my body to health. I was frustrated, lost, hopeless, and completely confused as to why my body seemed more broken than everyone else’s.
I became preoccupied by dieting instead of living my life – which was literally passing me by. I was always on the sideline, waiting for the day I would start living – you know... the day you feel comfortable in your own skin.
My #1 pet peeve is weight loss advice being doled out by those who have never struggled themselves and can't understand what it's like to be hijacked by erratic hormones and a craving brain.
I've been there, I get you and that's why I'M SO PASSIONATE TO SHARE WHAT I HAVE LEARNED.
I was tired, confused, overwhelmed, scared, mad, and had tried EVERYTHING.
The ONLY reason I have the picture on the left is because that's the courtroom picture on the day of my precious daughter's adoption.
I couldn't simply delete it like I'd done with a thousand other pictures and go back to putting my head in the sand...
I had to find a SOLUTION and I refused to give up until I did. When I discovered how to resolve my cravings to keep the weight off for good, I knew I had to help others end the painful struggle of living a life on pause in an overweight body.
"I started the first of many diet plans at 12-years-old, each time gaining back more weight than I lost.
Michelle's plan was the jump start I needed. I had to surrender more foods and habits to conquer my cravings, but once I did, the weight started coming off. I began losing 10 pounds a month and continued at that speed until I had shed almost 100 pounds!
My weight loss then slowed to about 5 pounds a month as I came closer to my goal. I have now lost 123 pounds and I am thinner than I have been in 35 years!
My relationship with food has changed, so I feel confident the weight will not come back this time.
I feel satisfied with good, wholesome foods, and I don't suffer with gnawing cravings any more. I also try to work on the emotional and spiritual side of eating, as the plan works on the whole person.
My life has changed so much, it's almost a dream! I have more energy than I've had in years, and I changed my entire wardrobe.
My back pain is a thing of the past as well. I'm so thankful to Michelle for putting this program together, and I am so thankful I found it.
“I started Michelle’s program in October, 2016. I couldn't get my diabetes under control and I wanted to be around and healthy for my beautiful grandchildren.
I’d been fighting this weight for over 25 years, so I really didn’t think this would work for me.
I followed her advice exactly and would tear up every time I stepped on the scale because I couldn't believe how fast and easily the weight was dropping off.
It doesn’t seem like much, but for a barely 5-foot grandma, I’m proud to say that I’ve lost and kept off 30 lbs., which was my goal.
The best part is that my type two DIABETES is totally under control without medication for the first time ever!”
"The first photo was taken on Easter (April 21st) at 202lbs. I was trying in earnest to follow keto as it's taught in the big facebook groups.
I thought I was doing everything right, but after 2 months, I had only lost 11 pounds.
Frustrated with my results, I reached out to Michelle for help. Michelle explained exactly why I was stuck, and once I implemented her Metabolic Reset, I was finally able to lose 30 pounds in just 3 months.
Michelle's plan is specifically optimized for fat loss for women over age 40 and that's exactly what I needed. I'm finally at a comfortable weight for me!
I feel confident that I can maintain this lifestyle and look forward to getting dressed every morning and looking at myself in the mirror."
"I'm Tina and I began this journey because I knew it was time to uncover and FREE myself from the prison of extra weight that was creating a barrier to all of the things I wanted to do in life.
On my last airplane ride, I could barely click the seatbelt, and the tray table couldn't be down in front of me because my belly was "out there.”
I began with FEAR but I believed in both of my sisters-in-law who have had amazing results with this program, so I borrowed their belief.
I'm now closing in on 50 pounds lost. This has become more than a diet. It's a lifestyle change.
I don't crave junk anymore. I crave healthy stuff and like it! I eat veggies every day and now my chronic allergy cough is nearly gone.
There are so many unexpected perks beyond weight loss. This journey is so worth it!"
"My name is Tiffany and 9 months into the program, I am 80 pounds lighter and so much happier with myself.
I have more energy and desire to do things. I actually went to the park and got on the swings with my son, and I am now able to run around with him and play soccer.
My biggest challenge was myself. I tried really hard to make this more complicated than it is! I am super busy and sometimes “regular” meals at my house are whatever you can grab and run.
With just a wee bit of planning, I am still able to keep up with my busy schedule and follow the plan.
I can truly say that this is the real deal. It works. It is a lifestyle, not a diet!
I have never felt healthier or more in control of my cravings and my life than I do now!"
The Wild Woman Membership is a roadmap, a step-by-step system to show you exactly how to take back your power from your craving brain to take control of your weight without willpower or following another diet plan ever again.
We start by optimizing your hormones for rapid weight loss with the Wild Woman Metabolic Reset and Toxin Cleanse. By calming your hormonal craving system, you'll lose weight faster than you ever thought possible. Many of my clients lose around a half a pound a day, week after week, month after month eating this way.
But we don't stop there, because optimizing your hormones for rapid weight loss is actually the easy part. The truth of the matter is that we all know that if it was as easy as just changing our food, we'd all be shopping online for a bikini, not another diet plan.
If you don’t learn to overcome your own unique emotional, habitual, and environmental cravings, it doesn’t matter how many diets you go on or how many gyms you join. The weight just comes flooding back the moment cravings hijack our rational brain.
Keeping the weight off requires taking control of your craving brain.
And that's what the Wild Woman Monthly Membership is designed to help you do.
I walk you through the exact action steps to override hormonal, emotional, habitual, and biological cravings so you can exit the diet drama cycle of insanity for good!
If you're like me, you've tried a hundred programs. You're completely frustrated, more than confused, and likely want to strangle someone with your fat pants.
I get you, I really do. And that's why I'm so passionate to share what I've learned about how to lose weight quickly and keep it off for good.
Once we get your hormones, blood sugar, and neurotransmitters humming along like the cool, calm, collected orchestra conductors they are designed to be with the Metabolic Reset, then the real fun actually begins.
We utilize the clear thinking that the Wild Woman Metabolic Reset provides and then we use very simple yet highly effective tools in the Wild Woman Membership to uncover, dissolve, and REPROGRAM the craving triggers that lurk just below the surface... ready to pounce just when we think we have it all figured out.
So many women are living a life on pause with their dreams on hold while they struggle with weight. Think for a moment about how truly short life really is...
What could you accomplish if you weren't preoccupied with figuring out how to lose weight?
Who would you help and what might you do if you no longer let your weight hold you back?
Love, it's time to quit waiting for tomorrow and truly start living today.
Imagine..... Waking up two weeks from now with total peace around food and diet and your body because you've realized your metabolism actually isn't broken.
Imagine... Waking up two months from now two sizes slimmer. Slipping into that outfit you've been holding onto for years for a moment like this.
Imagine... Waking up two years from now and looking back... you remember being overweight but it's a thing of the past and you know without a doubt that that it's gone for good because you're armed with the tools to succeed.
Our rational brain wants us to lose weight and make healthy choices. The problem is that 90% of our behavior around food is actually being driven by our more primitive, unconscious craving brain.
Diet and exercise are conscious willpower-based decisions and unfortunately, that’s not the part of your brain that calls the shots and drives eating behavior.
There's a biological, hormonal, emotional, and habitual reason your cravings have been getting the best of you.
It's not weakness, it's wiring - if you struggle with weight, you have a craving body and brain.
The Wild Woman Monthly Membership is the only program backed by science to resolve the source of your cravings so you can keep the weight off for good!
Step 1: Turn off Hormonal Cravings
We have to stop underestimating the effect food has on our craving brain. Hormonal brain stabilization is a crucial first step. If you don't stabilize your hunger hormones first, you're pitting willpower against biology and biology wins 100% of the time.
We begin with the Wild Woman Metabolic Reset and Toxin Cleanse to cut through nutritional confusion and diet overwhelm.
In designing the Wild Woman Metabolic Reset, I've taken the most healing diet on the planet and I've optimized it for rapid weight loss for women of all ages, even women over 40 who think their hormones make losing weight hopeless.
By calming your hormonal cravings, we establish a baseline to determine which foods disrupt and which foods calm your hormonal craving system.
Within the first week, you'll discover that your body isn't broken and it's capable of dropping weight as quickly as a half a pound a day.
You'll also discover...
Step 2: Minimize Biological Cravings
Have you ever felt like your brain is hypersensitive to the addictive pull of food? Unfortunately... it probably is.
Biological cravings are cravings generated by your genetics and your brain's hard-wiring.
Part of our hard-wiring is species specific (all humans share the same core desire for love, for example). And part of our hard-wiring is genetic (ie. unique to us as individuals).
It probably doesn't surprise you to learn that there are measurable differences between an overweight woman's brain and a naturally thin woman's brain.
Most women who struggle with food have what I call a Highly Sensitive Brain or an HSB.
You just have to watch your thin friends' behavior around food and it becomes perfectly clear that your brain is literally wired differently around food.
The good news is that once you understand how your hard-wired cravings originate, you can head them off and learn to calm your Highly Sensitive Brain.
You'll also understand exactly why...
Step 3: Overcome Emotional/Stress Cravings
Being wired with a highly sensitive brain and a carb craving hormonal system in a society that values willpower and equates being overweight with a lack of self control is in itself a recipe for guilt/shame emotional eating.
Food absolutely works to alter your emotional state. Whether you use food to calm your type-A stress or elevate your low mood, it flat out works... for a few minutes.
Until guilt and shame flood in. Which we eat to avoid feeling.
Then we decide, "I already ate a bite, I might as well eat the whole package..." Which leads to, "Screw it I already messed up, I may as well order takeout and wash it down with a bottle of wine and start over tomorrow."
It's a vicious cycle that all overweight women know all too well.
The good news is that you do not have to get to the root of your inner child’s wounds to break up with emotional eating because 98% of emotional eating is simply habit at this point.
It will become perfectly clear to you...
Step 4: Rewire Habitual Cravings
Habits are nothing more than a pattern of behavior set in motion by a craving trigger.
Unlike the biology-based hard wiring of your brain, habitual wiring is malleable neurology that you’ve wired into your brain through repeat behavior.
Habitual, environmental, and emotional triggers all result in food habit loops in the brain when you've responded to the trigger with food a number of times.
For example, tying this to emotional eating... Let's say you've eaten to distract or calm yourself down from anger a few times.
The handy automation part of your brain says, "Okay this emotion - anger results in this behavior - eating, which results in this outcome - momentary pleasure... cool, I can help her out and automate this process for her."
Next thing you know, your brain registers the anger trigger and sends a craving for chocolate and you're halfway through a box of cookies on autopilot before your rational brain kicks back in and you realize you have no real idea what just happened!
You didn't even really register the anger to begin with and you grabbed and started eating the cookies on autopilot - that's the power of a habit loop in your craving brain.
Next, we layer on some guilt and shame for eating the cookies and being so weak and then we say, "Screw it, I already started, might as well eat the whole box", which is followed by, "I already ate the cookies, might as well order pizza and wash it down with a bottle of wine."
Now you've triggered all the hormonal cravings with the sugar and chemicals in the cookies, set off your Highly Sensitive Brain, you're emotionally eating because you feel guilt and shame about "lacking willpower" and emotionally eating.
See how it all fits together and why a diet alone isn't the answer?
Here's the good news. Habitual patterns of behavior can be unlearned or rewired. The process is actually pretty simple.
You'll learn exactly how to take back your power from food so you can eat to live instead of feeling like you live to eat!
"My name is Elizabeth. September 2016, something finally just hit me that I needed to make some major changes because I was not happy with myself and my appearance.
As scared as I was to make that change, it’s something I knew I needed to do because I did not like the person I was seeing in the mirror.
I have been so much happier with myself, less moody, and this definitely has helped my relationship, because my body and weight aren’t always on my mind, and putting me in a bad mood.
Tell yourself you are going to do this, dive in with both feet, and make it happen, because you deserve to be happy with yourself, too!
The weight drops off insanely fast. I lost the first 40 lbs. in less than 3 months.
Here is my transformation and I cannot wait for you to have your own!"
"I started this journey on January 1, 2017 after seeing a few pictures of me during summer, and worse, the holidays.
I was at my absolute heaviest. I couldn't bear seeing photos of myself. In fact, I couldn't even find a before picture because I deleted them all.
I had to look on my husband's phone to find this one. I simply needed to just give this a shot and see what would happen. Here I am today, down 73lbs in 7 months! I feel amazing. My goal was always 160 lbs., which I have now blown by! I am down 4 pant sizes, 2 shirt sizes, and I’m absolutely loving life! I am so excited to keep going with this lifestyle change and to help others succeed along the way!! "
"Michelle's course is quite possibly the most comprehensive healthy eating program on the market today. I have never had an easier time getting healthy.
Feels geat... mostly because this feels so much in my control.
Exactly what I'd been looking for: a plan that allows my body to do the work inherently ad consistently, leaves me options for tweaking when I stall and gives me steady results until I reach my healthiest weight.
Michelle leaves no emotional, physical, or mental stone unturned.
I am half-way to my goal and am certain, with her assistance, sustainability is just around the corner!"
“My journey has two parts. I started trying to follow a keto diet a few years back, but I had a ton of questions.
I saw Michelle's program results, and I messaged her to tell her that I wanted in on this!
I started at 210 lbs. and I quickly got down to 176. With just 10 lbs. to go to my goal, I found myself pregnant with a keto baby!
I jumped right back to following Michelle's fabulous program to get the baby weight off. I have felt amazing the last 2 months, and I'm down 18 lbs.!!!
Our baby girl is healthy and happy, and I'm glad to be back!
This lifestyle change does work, and if you have a slip-up that's okay, just get back on track!!!
I feel that half of the battle is mindset. Once that gets right, all of the rest will fall into place!!”
"Michelle's group provided me with support, extra motivation, and most of all, it held me accountable.
I really appreciate the way we were able to share meal ideas, delight in others’ weight loss, and encourage newcomers along their journey.
I have lost 47 pounds in less than 7 months. I still have more to go; however, I know that I can do it and do it in a healthy way.
Life is far to short to just sit back and let it happen around you, I want to be healthy enough to be an active participant in my life!
Now I am able to walk, hike, swim, and bike with my girls, which we all enjoy! This program helped me turn a corner I did not think I could!
Update: Danielle is now down 62lbs and counting since this picture was taken!
Dawn's before and "during" picture is at 10 weeks on Wild Woman Weight Loss. She's gone on to lose over 100lbs!
What's included in my monthly membership?
Is it really just $27 a month? You'll be charged just $27 a month (even if I raise the price!) as long as you stay a member. You have access to the core training plus live training from the moment you join forward.
Your health is worth way more than $1 a day but I made it this affordable because I don't want you to just lose the weight, I want you to have all the support you need to keep it off for good.
Can I really cancel anytime? Yep. If you don't like being part of the Wild Woman membership, I insist you cancel! I'll be sad but I promise it literally takes one click to cancel.
Is this a ketogenic plan? Limiting addictive refined carbohydrates is crucial for overcoming hormonal, biological, and emotional, and habitual cravings so this is definately a low to no refined carbohydrate plan. This is not a dogmatic plan however, real life happens and learning to drop the guilt and move effortlessly back into healthy eating is a huge part of taking our power back from food.
The technical answer is that the ability to move easily into and out of nutritional ketosis is one indicator that your body is restoring hormonal balance. This program is all about balancing your personal craving triggers to be able to tune into your body's unique needs.
Some women feel so amazing eating keto that they choose to stay in ketosis most of the time. Some women feel better eating lower carbohydrate (but not ketogenic). You'll determine inside the program which approach is best to neutralize your hormonal craving triggers and restore your body to health.
What if I'm vegetarian? I used to be a raw food vegan so I say this with the utmost love... I am working on a raw vegan program but for now, if you are vegetarian or vegan, please do not sign up, this isn't the program for you.
I have XYZ health problem, can I join this program? As with any lifestyle change, I ask everyone to check with their doctor. Ask them if it's safe for you to cut out all the crap and junk food and stabilize your system with clean protein and veggies and drink plenty of water. :)
What about my kids? Mama taking care of herself and becoming healthy is a blessing to the whole family. It certainly won't hurt your family to make the switch from processed packaged foods to whole foods, though they will likely protest in the interim. I suggest that you get their support in YOU changing YOUR health and leave it at that.
Other than seafood, which my son won't touch, I feed my kids every single recipe I provide for you, plus lots of the other things kids eat. I'd be lying if I said that they eat exactly like I do and it's truly not worth the fight. Once you get the hang of the plan, I'll teach you how to modify most any recipe, you'll have them eating a healthier version of their old favorites in no time.
And my husband? I've been married for 19 years, and if there's one thing I know for sure, it's that no one wants to be forced into change before they're ready (and in the case of husbands, they should think it's their idea)! We all know that actions speak louder than words, so my suggestion is that you do your thing and let him do his, and I promise, the LESS you nag, the more likely he is to join you when he watches your life transform.
Most husbands worry about their wives mental health constantly anyway, and their greatest desire is for us to be sane, happy, and healthy - wouldn't you agree?
Do your thing and let him do his, and as your blood sugar, brain, and hormones stabilize, you'll watch your marriage transform right before your eyes! I get messages all the time from husbands thanking me for giving them their wife back. Even if they don't jump on board, they will be your biggest cheerleader when they see the strong, confident, healthy woman that they married start to re-emerge.
I'm allergic to... One of the most important components of this plan is that we eliminate the most common allergens in the hormone stabilization phase. If you have others that aren't common, simply switch out your meals for others on the list. I build in plenty of wiggle room and you'll probably discover lots more foods that you'll want to avoid when you start listening to your body's wisdom within.
I see that your clients experience pretty insane weight loss. Can I expect the same? Your body desperately wants to return to health. Weight is just a hormonal symptom of eating foods that aren't in alignment with health due to cravings gone awry.
So yes, by extension, learning to stabilize your hormones and navigate your cravings helps restore your body to health which leads to lasting weight loss.
We utilize your body's base rate of restoration (ROR), which includes average pounds lost per week, as part of how we establish your baseline to test your craving triggers.
Many women are overjoyed to find that their body sheds about a half a pound a day during the stabilization and cleanse phase.
They go on to reach their weight loss goal in a matter of months then most imporantly, they keep it off by learning to navigate the matrix and overcome their personal craving triggers!
What is my next step? As soon as you click on the Enroll Now button, you'll be invited to set up a username and password and you'll be given a link to join our private facebook group.
We begin with a comprehensive assessment to map your personal craving patterns. You'll then begin the Metabolic Reset and Toxin Cleanse to extablish your ROR and baseline while you learn simple yet insanely effective tools to navigate the Craving Matrix.
You'll never again wonder what to eat to lose the weight or how to overcome your cravings to keep it off for good!
The Wild Woman Monthly Membership is just $27 a month and can be cancelled at anytime.